Chinese women’s market competition available “cruel” two words, two or three months of product is saleable satisfy the need, there is out of danger. In recent years, along with a number of International Women’s giant continue to increase the development strength of Chinese market, women’s market “smell of gunpowder” becomes more intense. Talking about the current women’s market, an industry source said with emotion, not now,” MadeinChina” but” SaleinChina” — all eyes are focused on China, China has become the accepted good brand consumption market. And weathy foreign brands to compete, Chinese independent brand is facing more intense competition posture.
A recent exciting news to break this situation, recently, in the Chinese Commercial Federation, the China National Commercial Information Center jointly organized the”2011Annual (twentieth ) China market sales statistics result press conference”, V GRASS (Vig Nasi ) get into the 2011women’s high-end market share before the five awards, becoming high-end women’s market sales of one of the “five golden flowers”. People can not help asking:” V GRASS the end wins in where?”
Win in the” straight battalion mode of rational stick”
For this market rankings survey, main measure is the quantitative evaluation, and shows the competitiveness of the most basic index is the profitability index, it can use the capital utilization rate or gross profit to express. V GRASS existing profit space where? There is no doubt, that V GRASS has been on the direct mode rational adhere, the mode of commodity management requirements of very high. But as long as the operation appropriately, in terms of price, goods will gain significant advantage resources. But this mode of goods distribution efficiency is very high, at the same time can directly explain the brand concept, display of brand image and service standards, image to achieve unity. At the same time, the direct mode can realize the rapid after single, comprehensive coordination. Ever after single need a month, now V GRASS short-term goals have been shortened in 20days or so, to avoid because of information asymmetry and logistics distribution lag caused by the backlog inventory risk.
At the same time, V GRASS is also actively working to supply chain management and optimization. Current supplier is divided into A, B, C three, wherein a strategic partner, each season, V GRASS will carry on the dynamic evaluation. V GRASS is also in accordance with300 square kilometers roughly standard construction supply chain ring, intensive cost, ensure stable, persistent brand business relationships with suppliers.
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